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Professional Development Seminar - Social Media in the Workplace

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Price: $49.00
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Overview: Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage

Social media is a pillar of modern life. The way we communicate it is so entwined that businesses have no choice but to involve social media as part of their marketing campaign. You should take a moment before adopting any social media strategy to consider both the benefits and the risks.

The Social Media Marketing course is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.

What you'll learn:

  • Understand everything about Social Media Marketing!
  • Create highly optimized and high quality paid ads on all Social Media platforms.
  • Learn Instagram Marketing A-Z and how to monetize the social platform.
  • Learn Twitter Marketing strategies.
  • MASTER YouTube marketing, including: layout, content creation, and video ads!
  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
  • Learn social media marketing posting automation via IFTTT.
  • Use Google Business to benefit your local business and help your Search Engine Optimization.
  • Become a Facebook Ads Expert!
The optimization of your social media accounts is a required skill for all marketers and business owners.

Seminar Modules:

  • Module 01 - Getting Started
  • Module 02 - What is Social Media?
  • Module 03 – Defining Your Social Media Policy (I)
  • Module 04 - Defining Your Social Media Policy (II)
  • Module 05 - Creating a Living Document
  • Module 06 - Keeping an Eye on Security
  • Module 07 - Rules to Follow When Posting (I)
  • Module 08 - Rules to Follow When Posting (II)
  • Module 09 - Benefits of Social Media
  • Module 10 - The Pitfalls of Social Media
  • Module 11 - Listen to Your Customers


Course Features Include:

  • Expert Lectures
    Learn on-demand from top instructors who are industry subject matter experts. Our highly certified expert instructors possess a superior understanding of the subject matter in their fields and have the ability to convey this knowledge in an effective, engaging, and professional manner to a wide audience.
  • Certificates of Completion
    Upon completion of a series of courses you can earn a certificate of completion from Career Academy. Certificates of Completion will display your full name, course completed, as well as the date of completion. Students have the ability to print this out or save it digitally to showcase your accomplishment.
  • PowerPoint Visuals
    Many of the in-depth theories and processes discussed in our courses can be learned most efficiently through the detailed PowerPoint slides presented. These visuals are accompanied by an instructor voice-over to provide our students with a clear, efficient, and complete presentation of concepts.
  • Professional Development Activities
    Students are provided access to professional development activity files which allow for an individual to test out course theories and apply the knowledge they earned from the course.
  • Review Quizzes
    Once a course is completed, test your knowledge by taking our course review quiz! Students have the ability to retake any review quizzes as many times as they wish to ensure they understand the material or to improve upon their scores.
  • Mobile Access
    With our universal course player, you can learn from your computer, tablet as well as mobile devices. Keep up with your training on the go!