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Professional Development Seminar - Internet Marketing Basics

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Price: $49.00
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Overview: The internet affords a level of relationship with consumers hitherto unfathomable.

Online marketing has taken the internet by storm. No longer do businesses have to rely on traditional marketing and advertising to get their products/services seen by their target audience. This digital marketing course will teach you a wide range of techniques used in online media and digital tools, helping you implement effective marketing strategies within your company.

When you complete this course, you will have a richer understanding of the fundamentals of the new digital marketing landscape and acquire a new set of stories, concepts, skills and tools to help you digitally create, distribute, promote and price products and services.

This course is designed specially to thoroughly explain:

  • Principles of Digital Marketing
  • Website Development
  • Search Engine Optimization (SEO)
  • Google AdSense and Affiliate Marketing
  • Search Engine Marketing (SEM)
  • Social Media Optimization
  • Email Marketing
  • Online Reputation Management
  • Google Analytics In-depth

Seminar Modules:

  • Module 01 - Getting Started
  • Module 02 - SWOT Analysis in Marketing
  • Module 03 – Marketing Research
  • Module 04 - Real Time Marketing
  • Module 05 - Brand Management
  • Module 06 - Social Media (I)
  • Module 07 - Social Media (II)
  • Module 08 - SEO Basics
  • Module 09 - Website Characteristics
  • Module 10 - Capturing Leads
  • Module 11 - Campaign Characteristics


Course Features Include:

  • Expert Lectures
    Learn on-demand from top instructors who are industry subject matter experts. Our highly certified expert instructors possess a superior understanding of the subject matter in their fields and have the ability to convey this knowledge in an effective, engaging, and professional manner to a wide audience.
  • Certificates of Completion
    Upon completion of a series of courses you can earn a certificate of completion from Career Academy. Certificates of Completion will display your full name, course completed, as well as the date of completion. Students have the ability to print this out or save it digitally to showcase your accomplishment.
  • PowerPoint Visuals
    Many of the in-depth theories and processes discussed in our courses can be learned most efficiently through the detailed PowerPoint slides presented. These visuals are accompanied by an instructor voice-over to provide our students with a clear, efficient, and complete presentation of concepts.
  • Professional Development Activities
    Students are provided access to professional development activity files which allow for an individual to test out course theories and apply the knowledge they earned from the course.
  • Review Quizzes
    Once a course is completed, test your knowledge by taking our course review quiz! Students have the ability to retake any review quizzes as many times as they wish to ensure they understand the material or to improve upon their scores.
  • Mobile Access
    With our universal course player, you can learn from your computer, tablet as well as mobile devices. Keep up with your training on the go!